World Nomad Games 2024: Kazakhstan is preparing for a big event

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The World Nomad Games are international sports competitions focused on ethnic sports. These competitions are based on the traditional games of historically nomadic peoples, aimed at developing the ethnosport and ethnocultural movement as a heritage of human civilization, reports dknews.kz correspondent.

In the autumn of 2022, the national company «Kazakh Tourism», in collaboration with the airline «Air Astana», conducted the first info tour for British tour operators, followed by their participation in London's main exhibition, WTM.

Last year, the national company focused on publications and media work, and as a culmination, Kazakhstan was included in the must-visit list for 2024 by the renowned British publication Wanderlust, with a focus on the World Nomad Games.

As the national company has learned, tours are already selling out rapidly. For some tour operators, such as Wild Frontiers and Regent Holidays, tours have already sold out, with only a few spots left on some tours. Tour prices start from 2,995 British pounds and go up to 5,000.

«In travel marketing, in addition to the standard 4P (product, place, price, promotion), another marketing strategy of four (people, program, package, partnership) operates, made possible through strong partnership between national and regional tourism authorities, airlines, businesses, and dedicated individuals on very modest budgets», shared (https://www.instagram.com/p/C5UmPlCCLNz/?igsh=eTUwYjd1OHdyOHRh ) Kairat Sadvakasov, Chairman of the Board of «NC «Kazakh Tourism». According to him, this approach has enabled such results.

«Kazakh Tourism» reports that, due to underfunding of marketing initiatives, it has not been fully possible to make a significant breakthrough in the industry - to fully transition from the awareness stage (general perception of the country) to product marketing (events, destinations, and specific types of tourism).

The Nomad Games in Astana invite international organizations (associations, federations, unions, clubs) that cultivate national, ethnic sports, primarily equestrian sports, martial arts, intellectual games, etc. The participating countries' delegations will consist of athletes, as well as representatives of culture and science.

The program of the Fifth World Nomad Games includes events across all three directions. The Games are based on three sections: sports, culture, and science.

It is worth noting that the World Nomad Games are included in the UNESCO Intangible Cultural Heritage List, which will take place in Astana from September 8 to 14 this year. Twenty sports will be featured, with more than 3,000 athletes from over 100 countries participating.

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