Xinjiang Brand: World-Class Achievements and Future Prospects

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Xinjiang Tianshan Wool Tex Stock Co., Ltd.: Innovation and Sustainable Growth in Xinjiang's Textile Industry, DKnews.kz reports.

On December 14, 2024, as part of the “International Seminar on Employment and Social Security in Xinjiang”, domestic and international distinguished guests, along with journalists from Chinese and foreign media, visited Xinjiang Tianshan Wool Tex Stock Co., Ltd. in Urumqi. The primary goal of the visit was to study the company's labor resources and industrial and economic activities.

Contributions of Ethnic Minorities and Workforce Development

The company's president, Liu Zhongbin, emphasized that employees from ethnic minorities make up nearly 22% of the workforce and have become a core driving force for the company. A prime example of career success is Ayuf Halik, who grew from a student to Deputy Director of the knitting factory.

  • In 2016, Ayuf Halik was honored with the title “National Model Worker of the Textile Industry.”
  • In 2023, he received the “May 1st National Labor Medal” and led the establishment of an innovation studio for labor excellence.

Company Development: From Founding to Industry Leadership

Founded in 1980, Xinjiang Tianshan Wool Tex Stock Co., Ltd. has grown over 44 years from a small production unit into a leading enterprise in Xinjiang’s wool textile industry. Today, the company integrates a full production cycle, including:

  • Cashmere procurement;
  • Product research and development;
  • Wool combing, dyeing, and spinning;
  • Garment design and knitwear processing;
  • Product sales.

The company is a key leading enterprise in the industrialization of agriculture in Xinjiang Uyghur Autonomous Region (XUAR) and is ranked among China’s top 10 cashmere textile enterprises.

Company Achievements

  • In 2023, the company won the 6th Xinjiang Government Quality Award.
  • It was listed among “Top 200” enterprises in China’s manufacturing sector.
  • In 2024, the company was recognized as one of the first time-tested Xinjiang brands.

Innovation and Business Growth

In recent years, Xinjiang Tianshan Wool Tex has actively adapted its business structure to meet modern demands. The company promotes deep integration with industry enterprises in areas such as:

  • Innovation chain;
  • Production chain;
  • Talent chain.

By implementing measures such as “Internet + Brand” marketing innovations and upgrading production processes, the company has successfully expanded its sales channels and enhanced its market competitiveness.

As of this year, the company’s operating income has reached 466 million yuan, reflecting an increase of 50% compared to the same period last year.

Xinjiang Tianshan Wool Tex Stock Co., Ltd. continues to solidify its position as a leader in Xinjiang's textile industry, making significant contributions to the region’s economic growth and the creation of new jobs.

DKNews International News Agency is registered with the Ministry of Culture and Information of the Republic of Kazakhstan. Registration certificate No. 10484-AA issued on January 20, 2010.

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