The Embassy of Kazakhstan in Baku hosted a pre-New Year meeting with leading Azerbaijani bloggers and influencers, DKNews.kz reports.
The event brought together 22 influencers working in tourism, marketing, fashion, entertainment, social issues and political commentary — with a combined audience of more than 2.6 million followers.
It was not only about content — it was about trust, ideas and bringing people closer together.
“Public diplomacy works”
Kazakhstan’s Ambassador to Azerbaijan, Alim Bayel, summed up the year and noted that relations between the two countries are strengthening not only at the state level, but also between people.
He thanked bloggers for their role in “public diplomacy” — showing Kazakhstan as a real, vibrant and welcoming country.
12 blog tours and tourism forums
Together with Air Astana and regional partners, the Embassy organized in 2024–2025:
- 12 blog tours
- 2 tourism forums
As a result, the tourist flow between the two countries continues to grow steadily.
Where bloggers have already been
In 2024:
- Viktoria Razminovich
- Rustam Nabidzade
- Abdulla Guliyev
visited Almaty, Konaev, Shymkent, as well as the Almaty and Turkistan regions.
Seymur Aliyev covered trips to Astana, Burabay and Almaty, highlighting culture, traditions and tourism potential.
Winter, mountains and history
In 2025 new destinations appeared:
- Astana
- Almaty
- Turkistan
Special attention was paid to the Shymbulak ski resort — as a key area for winter tourism.
Irada Gadirova explored Turkistan region and said she hopes to visit East Kazakhstan and the Altai in the future.
What impresses visitors most
According to bloggers, Kazakhstan stands out for:
- friendliness and hospitality
- stunning landscapes
- rich cultural and historical heritage
- cuisine and traditions
- solid infrastructure in national parks
Many admitted they expected less — and were pleasantly surprised.
Ideas for the future
During the brainstorming session, participants proposed:
- joint video projects and TV content
- blogger exchange trips
- a Kazakhstan–Azerbaijan fashion show
- new tours to the Altai and Mangystau regions
Tourism is becoming more than travel — it is turning into dialogue, storytelling and long-term friendship.
