FlyArystan, in partnership with Visit Almaty and with the support of the Consulate General of the Republic of Kazakhstan in Xi'an, hosted a roadshow in the Chinese city aimed at promoting direct flights between Almaty and Xi'an while strengthening tourism and business ties between Kazakhstan and China, DKNews.kz reports.
The event brought together representatives of China's tourism industry, industry associations, and media, creating a platform for expanding cooperation between the travel sectors of the two countries.
Tourism Leaders Join Kazakh Delegation
The Kazakh delegation included representatives of FlyArystan, the Almaty Tourism Bureau, and leading inbound tour operators, including:
- Kite Travel
- Unitour
- Kaztour Corporate
- Kompas
- Skyway
- Turan Kazakhstan Travel
- Satguru Travel
- Grand Soluxe Company
Participants introduced Chinese travel professionals to Kazakhstan's tourism offerings and discussed new opportunities created by the direct air connection.
Direct Flights Strengthen Bilateral Relations
Opening the roadshow, Berik Ibragimov, Consul of the Republic of Kazakhstan in Xi'an, highlighted the strategic importance of expanding transport links between the two countries.
«The FlyArystan service is more than just a route – it is a living bridge connecting our countries for business, tourism, education, and investment. It makes the visa-free regime truly convenient while turning our strategic partnership into something tangible and practical. Kazakhstan and China are committed to deepening their cooperation, and today's roadshow is a clear demonstration of that commitment. We invite you to discover Almaty – the city of sunshine, mountains, and hospitality – together with FlyArystan and Visit Almaty.»
Showcasing Almaty to Chinese Travelers
During the event, FlyArystan presented its flight schedule and the advantages of the new direct service.
Visit Almaty introduced the city's tourism potential, while Kazakh tour operators presented travel products specifically designed for Chinese visitors.
Janar Jailauova, Director of Marketing & Communication at FlyArystan, said the airline views international expansion as more than simply launching new routes.
«For FlyArystan, expanding our international route network is about more than launching new flights – it is about building long-term partnerships. The roadshow in Xi'an provided an important platform for direct dialogue with Chinese tour operators and travel agencies. We had the opportunity to discuss the potential of the new Almaty – Xi'an route in detail, as well as joint initiatives to attract more travelers. We are confident that meetings like these will give a strong boost to inbound tourism.»
New Travel Products Discussed
The business program concluded with a series of B2B meetings, during which tourism companies explored opportunities to:
- Develop new travel packages
- Expand cooperation between tour operators
- Increase tourist flows between Kazakhstan and China
- Promote joint tourism initiatives
The discussions focused on practical steps to strengthen long-term collaboration between the tourism industries of both countries.
Direct Flights Operate Twice a Week
FlyArystan currently operates scheduled flights between Almaty and Xi'an twice a week.
The schedule includes:
- Almaty – Xi'an: Tuesdays and Fridays
- Xi'an – Almaty: Wednesdays and Saturdays
The direct service is expected to further support tourism, business travel, and cultural exchanges between Kazakhstan and China.
Why This Matters
The Xi'an roadshow reflects Kazakhstan's broader efforts to attract more visitors from China by combining expanded air connectivity with targeted tourism promotion.
As visa-free travel and direct flights continue to improve accessibility, closer cooperation between airlines, tourism authorities, and travel companies is expected to boost inbound tourism and strengthen economic ties between the two countries.
