SITA and Amadeus launch a joint initiative to improve the accuracy of emissions data, DKNews.kz reports.
A major global shift is underway in the aviation sector. Passengers, regulators, and airlines themselves are demanding greater transparency about the real carbon impact of air travel. In response, SITA and Amadeus, supported by the Arab Air Carriers Organization (AACO), have launched a new initiative designed to make environmental impact data more accurate, consistent, and understandable for the entire industry.
The project is already seen as one of the most ambitious attempts to create a harmonized approach to calculating CO₂ emissions in aviation - a sector facing increasing pressure to meet climate goals.
Why this matters: inconsistent emissions data slows industry progress
Today, airlines use different methods to calculate emissions - from in-house models to international guidelines. This creates several challenges:
- emissions for the same flight can vary dramatically depending on the calculation method
- passengers struggle to understand how environmentally friendly their ticket actually is
- airlines face difficulties with ESG reporting and meeting climate commitments
- agencies and corporate travel managers cannot reliably compare emissions across flights
The lack of uniform data also affects carbon offsetting - without precise figures, investing in climate projects becomes less effective.
This is why SITA and Amadeus decided to bring their technologies together to create a trustworthy and unified emissions model for the market.
How the initiative works: real operational data plus an independent environmental model
The project combines two complementary technological pillars.
1. SITA Eco Mission
This tool uses real operational aircraft data, including:
- actual flight trajectories and profiles
- fuel consumption
- aircraft load
- weather conditions
- engine and performance metrics
Eco Mission shows not theoretical estimates, but the real emissions produced by a specific flight.
2. Amadeus Travel Impact Suite
This open and independent platform:
- aggregates emissions calculations from multiple internationally recognized sources
- aligns all data to shared standards
- provides transparent results to airlines, travel agencies, corporations, and passengers
It is already considered one of the most trusted tools in aviation for evaluating environmental impact.
The combined effect
SITA contributes verified operational data, while Amadeus provides standardized environmental modeling and broad industry integration.
The result is a single, reliable, and comparable emissions figure for each flight.
What industry leaders say: trust starts with transparency
AACO Secretary General Abdul Wahab Teffaha emphasized how the project builds confidence between airlines and travelers:
"Accurate emissions data empowers informed decision-making and makes climate initiatives transparent and credible."
Yann Cabaret, CEO of SITA for Aircraft, underscored the importance of collaboration:
"Trust starts with transparency. By combining SITA's operational data with Amadeus technologies, we are laying the foundation for reliable environmental reporting."
Maher Koubaa, Executive Vice President at Amadeus, highlighted the value of an independent platform:
"This partnership gives the industry another verified source of data - ensuring that sustainability decisions are based on accurate, transparent information."
Why this is a pivotal step for the future of aviation
The initiative addresses several pressing challenges for global aviation.
1. Rising climate regulations
Europe, the Middle East, and Asia are tightening sustainability rules, demanding accurate and verifiable emissions reporting.
2. Growing passenger demand for transparency
Travelers increasingly want to:
- compare flights based on emissions
- choose more sustainable options
- participate in carbon offsetting
3. Need for precise data to scale SAF
The sustainable aviation fuel (SAF) sector is rapidly expanding, and accurate emissions tracking is essential to prove its real environmental benefits.
4. Industry-wide communication and consistency
Unified data creates a shared language for airlines, airports, travel agencies, and regulators.
What this means for passengers and airlines
For passengers:
- the ability to compare flights not only by price but also by carbon impact
- confidence that emissions figures are grounded in real operational data
- more informed and responsible travel choices
For airlines:
- a harmonized standard for ESG reporting
- stronger trust from travelers and corporate clients
- improved fuel planning and route optimization
- higher operational efficiency
Aviation is taking a major step toward a transparent and sustainable future
The joint initiative from SITA, Amadeus, and AACO clearly shows how shared data, technology, and expertise can drive transformative change across the aviation industry.
This project turns climate transparency from an abstract ideal into a practical tool that helps:
- improve decision-making
- reduce emissions
- strengthen trust
- support long-term sustainability
In a world where travelers increasingly ask "what is the environmental footprint of my flight?", the SITA and Amadeus partnership finally brings the clarity the industry has long needed.
