TikTok has launched an educational initiative to help users in Kazakhstan recognize AI-generated content and use artificial intelligence responsibly. Local creators have contributed videos explaining AI labels and ways to adjust recommendations, the company announced, DKNews.kz reports.
The initiative forms part of TikTok’s global AI literacy program. Alongside its educational work, the platform is expanding content labeling and testing systems to detect accounts that mass-produce AI spam.
Kazakhstan’s creators explain how to identify AI content
TikTok has introduced an educational hub offering practical guidance on recognizing AI-generated content, featuring videos recorded by creators from Kazakhstan.
Technology creator Gennady Zakharov, known as @tsifranuty, explains how users can adjust the amount of AI-generated content in their For You feeds.
Travel creator Aset Murzabayev, @travelove100, discusses how to distinguish AI-generated material from other content and why creators should label it when uploading.
TikTok has also developed an AI literacy guide in partnership with the National Association for Media Literacy Education (NAMLE) and AI expert Henry Ajder.
Tom Varghese, Head of AI in TikTok’s Global Government Relations and Corporate Affairs team, said users need both tools to identify AI content and an understanding of how generative models work.
“We believe people should have context, control and confidence when engaging with AI-powered content on TikTok. That is why we continue developing technologies, partnerships and educational initiatives that help users recognize AI content, understand how generative models work and use their capabilities to bring creative ideas to life responsibly and safely,” Varghese said.
Educational content reaches more than 200 million views
TikTok continues to work with independent experts and specialist organizations, including NoFiltr and the Raspberry Pi Foundation, which publish educational content on the platform.
According to the company, material produced through the program launched in November 2025 has attracted more than 200 million views globally. The content aims to help users understand AI and apply it responsibly.
TikTok says it has invested more than $4 million in the initiative and plans to continue funding it to reach a wider audience.
New systems target mass-produced AI spam
The platform is also testing improved detection systems for accounts that publish AI spam at scale. TikTok says such material can crowd out original creators and undermine users’ trust.
The systems will complement existing tools for detecting and removing spam.
According to TikTok, it removed more than 86 million fake accounts worldwide in the first quarter of 2026. That figure covers all fake accounts removed during the period; the company has not provided a separate total for those distributing AI spam.
More than 3 billion videos carry AI labels
TikTok says more than 3 billion videos on its platform have been labeled as AI-generated. Its approach combines labels applied by creators, Content Credentials and invisible digital watermarking.
Content Credentials allows information about a file’s origin and editing history—including the use of AI—to travel with it. Invisible watermarks provide an additional way to identify generated material.
TikTok says it became the first video platform to implement Content Credentials two years ago. The technology is based on the standard developed by the Coalition for Content Provenance and Authenticity (C2PA).
The company has now joined C2PA’s steering committee. It plans to work with other members to encourage wider adoption of technologies that make the origins of digital content and the use of AI more transparent.
Giving users more control over recommendations
TikTok continues to invest in AI-powered creative tools, including Smart Split and AI Outline. It is also testing an AI content setting within its Manage Topics feature.
The setting is designed to let users choose whether they want to see more or less AI-generated material in their For You feeds. As the platform explains, it adjusts recommendations rather than removing AI content entirely.
For more on digital literacy in Kazakhstan, our earlier report examines UNICEF’s concerns about AI-related risks for children and its recommendations for safer technology use.
