Kazakhstan’s Tourism Potential Through the Eyes of Former U.S. Ambassador Daniel Rosenblum: Impressions, Opportunities, and Prospects, DKnews.kz reports.
Kazakhstan is a country with immense tourism potential, still largely undiscovered by the global travel community. In a recent episode of the “Born Bold. Travel Boldcast” podcast, hosted by Kairat Sadvakassov, Chairman of Kazakh Tourism, former U.S. Ambassador to Kazakhstan Daniel Rosenblum shared his impressions of traveling across the country. He spoke about Kazakhstan’s breathtaking landscapes, culinary discoveries, cultural uniqueness, and the opportunities for developing the country’s tourism industry.
Exploring Kazakhstan in Depth
During his tenure in Kazakhstan, Daniel Rosenblum visited all regions of the country, becoming so familiar with its geography that he jokingly admitted: "I know Kazakhstan’s geography better than America’s".
More than just a diplomat, he truly immersed himself in the country’s culture, traditions, and everyday life.
One of his most memorable experiences was visiting West Kazakhstan, particularly the city of Oral (Uralsk). There, he visited an apple orchard and vineyards run by a scientist couple, who not only cultivate unique fruit varieties but also conduct scientific research.
Tasting the fruits straight from the trees left a lasting impression: "It was so delicious that words can’t describe it. Much better than anything you can buy in a store".
A Culinary Journey: Besbarmak Takes the Crown
Kazakhstan’s cuisine also left a deep mark on the former ambassador’s memory. One dish, in particular, stood out: besbarmak—a traditional meal of the nomads.
"It was a real discovery for me, and when I return to the U.S., I know I’ll miss it," he admitted.
The podcast also introduced the concept of FoodieStan, an initiative offering tourists an interactive experience where they can cook and taste Kazakh dishes. This hands-on approach not only introduces visitors to national cuisine but also makes them active participants in the culinary process.
Kazakhstan’s Tourism Growth Potential
Rosenblum highlighted that Central Asia has enormous potential for tourism development, and Kazakhstan, in particular, can attract visitors through its diverse natural landscapes, rich history, and warm hospitality.
A key initiative in this direction is the establishment of a School of Tourism and Hospitality in Turkestan, which aims to raise service standards in the industry. Additionally, Kazakhstan is actively promoting itself through film and media, such as a collaboration with Netflix on a historical movie about medieval Kazakhstan, which could spark international interest in the country’s heritage.
Marketing Kazakhstan as a Global Destination: The U.S., China, and Beyond
Promoting Kazakhstan on the global tourism stage is a strategic priority. According to the former ambassador, one of the most effective strategies includes leveraging cinema, international exhibitions, and partnerships with major media platforms. Events like The Society of American Travel Writers conference play an important role in strengthening tourism ties between Kazakhstan and the U.S.
A major focus is also being placed on China. With 2024 declared the Year of Kazakhstan Tourism in China, new opportunities have emerged to attract Chinese tourists. Moreover, discussions are ongoing about launching direct flights between Kazakhstan and the U.S., which would significantly simplify travel for American tourists.
Dark Tourism and Cross-Border Routes
One unique segment that could attract international travelers is “dark tourism”—visiting sites tied to historical tragedies. Kazakhstan offers fascinating opportunities for this, including former Soviet labor camps (GULAG), the Semipalatinsk nuclear test site, and "Back to the USSR" tours, which might appeal to history enthusiasts.
Another key trend is cross-border tourism within Central Asia. The podcast discussed cooperation between Kazakhstan and Uzbekistan, the development of cycling routes between the two countries, and new travel destinations such as Baikonur Cosmodrome and the Aral Sea.
Nature & Eco-Tourism: From Mangystau to Flamingos Near Astana
Kazakhstan’s stunning natural beauty is another powerful draw for travelers. Rosenblum singled out Mangystau as one of the most breathtaking places in the country. With its Martian-like landscapes, unique rock formations, and ancient necropolises, it is an ideal destination for adventure seekers and photographers.
Kazakhstan’s protected areas and national parks also hold great potential. The former ambassador mentioned the unique experience of observing flamingos and saiga antelopes near Astana, which could become a highlight for eco-tourists. He emphasized that Kazakhstan’s diverse flora and fauna make eco-tourism a highly promising industry.
Kazakhstan Through the Eyes of Foreign Visitors
The main message from the podcast is clear—Kazakhstan’s tourism sector has a bright future. With its breathtaking nature, delicious cuisine, deep history, and welcoming people, the country has all the ingredients to attract travelers from around the world.
Kazakhstan is already making significant strides in this direction—expanding its presence through cinema and media, improving infrastructure, attracting investors, and developing new tourist routes. According to Daniel Rosenblum, Kazakhstan’s tourism industry has great potential, and the country’s greatest asset remains its people.
