Binance Hits Yearly Peak in Market Share — What’s the Secret Behind Its Success?

Numbers speak louder than words: Binance is back on top and stronger than ever. According to the latest market research by The Block, the exchange has reclaimed its position as the leading player in the spot market over the past 12 months, returning to peak performance levels, DKnews.kz reports.

Even as the broader crypto market shows signs of cooling, Binance continues to grow — fueled by unwavering user loyalty, robust infrastructure, and a relentless focus on delivering high-quality trading experiences.

Let’s talk volumes: Binance currently handles 45.6% of global BTC spot trading, its highest share since July 2024 and just shy of its all-time record. The numbers for Ethereum are even more impressive — since March 2025, Binance has consistently maintained around 50% of the ETH spot market.

So, what’s the secret? Community. User loyalty and deep team engagement drive Binance’s momentum. For example, the Web3 team organizes hundreds of events every year — including Binance Campus, Binance Meetups, and Binance Blockchain Week — helping to foster a vibrant and committed ecosystem.

Another major contributor to Binance’s expanding market presence is Binance Alpha, an innovative point-based incentive system integrated directly with spot trading. It creates a powerful feedback loop that boosts trading volumes across the ecosystem. Just on June 8, Binance Wallet recorded a massive $12.5 billion in on-chain volume — an all-time high that accounted for 92.1% of total activity among major wallets. It’s CeDeFi at its best.

Trust and loyalty also play a key role. In times of uncertainty, “smart money” flows to where confidence is strongest. After a major competitor suffered a hack earlier this year, users began voting with their wallets — in Binance’s favor. As of June 3, 59% of all USDT and USDC reserves were held on Binance.

The platform continues to stand out with deep liquidity, fast order execution, and some of the most advanced trading tools on the market.

Binance isn’t just weathering the crypto winter — it’s thriving, thanks to strategy, trust, and a community that trades with purpose.