Stellantis announced on January 9 that it is discontinuing sales of plug-in hybrid versions of the Jeep Wrangler, Jeep Grand Cherokee, and the Chrysler Pacifica in the United States, signaling a shift in its electrification strategy for North America, DKNews.kz reports.
The move effectively marks a pause in Stellantis’ push for plug-in hybrids in these segments, as the company refocuses on alternative electrified powertrains.
Demand Fell Short of Expectations
According to Stellantis, the decision was driven by weakening consumer demand and the need to concentrate on more competitive electrified solutions, including conventional hybrids and vehicles with extended driving range.
While plug-in hybrids were once viewed as a bridge between internal combustion engines and fully electric vehicles, their appeal in the US market - particularly for large SUVs and family-oriented models - has proven more limited than expected.
Recall Concerns Added Pressure
The decision also follows a major recall last year, when Stellantis withdrew around 375,000 Jeep plug-in hybrids over concerns related to battery failures and reports of fires. Although the company has not explicitly linked the recall to its latest decision, the episode likely weighed on consumer confidence and the overall viability of the technology.
Fully Electric SUVs Remain a Priority
Stellantis stressed that the move does not signal a retreat from electrification altogether. A Jeep spokesperson confirmed to CNBC that the brand will continue developing and selling fully electric SUVs.
This suggests Stellantis is narrowing its focus to powertrain options that it believes better match market expectations, rather than maintaining multiple transitional technologies.
What It Means for the Market
The shift reflects a broader reassessment underway across the US auto industry, where automakers are increasingly adjusting electrification plans to align with real-world demand.
For Jeep and Chrysler, the strategy change points to a sharper focus on range, reliability, and ease of ownership - factors that continue to shape buyer decisions as the market evolves.
