In a mature smartphone market, growth alone is no longer a victory. Real strength lies in the ability to defend market share, scale without sacrificing quality, and embed technology naturally into everyday life. HONOR’s 2025 results in Kazakhstan are precisely about that - trust built not on slogans, but on hard numbers and repeat consumer choice, DKNews.kz reports.
Top 3 on Android - a clear market signal
By the end of 2025, HONOR ranked among the top three Android brands by market share in Kazakhstan. In a market shaped by global tech giants on one side and aggressive value-driven players on the other, this position signals a shift. HONOR is no longer an alternative brand - it has become part of the core competitive landscape.
Since the beginning of the year, more than 250,000 HONOR devices have been sold in Kazakhstan, including smartphones and IoT products. What matters is not just volume, but its quality. This is not a one-off spike in demand, but evidence of a growing ecosystem. Consumers are increasingly choosing an integrated set of technologies rather than a single standalone device.
Bestsellers as a reflection of strategy
HONOR’s 2025 smartphone lineup illustrates how the brand segments its audience - not through abstract personas, but through real-life usage scenarios.
HONOR 400
The best-selling HONOR smartphone in Kazakhstan. Neither a flagship nor an entry-level model, it represents a balanced mass-market device. Display quality, performance and design are carefully calibrated for daily use - work, communication and entertainment. These are the products that build market share and long-term loyalty.
HONOR X9d
Designed for active users who prioritize endurance over headline specifications. Strong battery life and a durable build make it a practical choice in a world where smartphones increasingly serve as everyday work tools.
HONOR Magic7 Pro
A flagship with a strategic role. It showcases HONOR’s technological capabilities - from advanced cameras to high performance and intelligent features - and anchors the brand’s presence in the premium segment.
MagicOS and the role of AI
All modern HONOR smartphones run on MagicOS, the company’s proprietary operating system. The key distinction lies in how artificial intelligence is used. AI is not positioned as a standalone feature, but as an infrastructural layer.
It is embedded into everyday processes - from image processing to interface personalization and performance optimization. Users do not interact with AI directly, but experience its impact through speed, consistency and ease of use.
This trend is also confirmed within the company itself. Kirill Chorney, PR Manager of HONOR in Kazakhstan, notes:
“For us, these figures are more than just sales numbers. They are clear evidence that users in Kazakhstan trust the HONOR brand and make a conscious choice. We see that people value not individual features, but a holistic user experience built around an ecosystem and artificial intelligence.”
This approach is reinforced through the integration of AI capabilities from Google. Combined with MagicOS, these tools create a familiar yet more intelligent environment where search, navigation and information management become less fragmented and more intuitive.
An ecosystem instead of isolated devices
HONOR’s strategy in Kazakhstan is built around an ecosystem mindset. The smartphone serves as the center of the user’s digital experience - connecting services, IoT devices and daily routines into a single, coherent system.
In markets with a rational consumer base, this approach is particularly relevant. Long-term relevance matters more than annual device replacement. An ecosystem reduces dependency on short product cycles and protects the brand from short-term demand volatility.
HONOR’s 2025 performance marks its transition into a phase of stable presence in Kazakhstan. A top-three market position, hundreds of thousands of devices sold and a growing ecosystem point not to rapid expansion, but to a scalable and resilient business model.
As the smartphone market increasingly becomes a market of trust, it is precisely this kind of strategy that proves most sustainable.
Founded in 2013, HONOR is one of the world’s leading providers of smart devices. The company focuses on innovation, quality and service, developing an ecosystem of smartphones, IoT products and AI-driven solutions. Its long-term goal is to deliver sustainable value to users while building a strong and competitive presence across global markets.
